It has never been business as usual for the fitness industry in the aftermath of the COVID-19 pandemic. Since lockdowns and restrictions prevented people from going to the gym, there has been a higher demand for online fitness instructors.
Personal and professional instructors are discovering how to start an online fitness business in the comfort of their own homes or from anywhere in the world.
The billion-dollar fitness industry has been forced to transform completely over the last few years. Studios and gyms that have not invested in a digital strategy may continue to struggle in the coming years if they do not connect more with people through digital platforms.
Fortunately, there are many affordable ways to keep in touch with clients who need the guidance of a fitness instructor from a remote location. Platforms like Skype and Zoom allow instructors to replicate the studio experience.
Besides the fact that gym closures and recent restrictions have caused great inconvenience to businesses and clients, many people have discovered how online fitness programmes can be more convenient and less time-consuming than commuting to their nearest studio.
Furthermore, small fitness businesses can save a lot of money as they do not need to pay rent or maintenance fees for a studio centre. Virtual fitness software tools have also made it much easier for instructors to communicate with their audience remotely.
An innovative app like ShapeNet is a useful cloud-based fitness tool that allows you to manage one-on-one coaching sessions with your clients.
Whether you own a gym or need to set up a yoga studio, management software tools allow you to advertise your own brand. ShapeNet also integrates with an RSS feed and Facebook, allowing you to stay in touch with clients remotely.
It is easier than ever to start your own online fitness business. You don’t necessarily need a commercial platform if you have your own functional website for streaming your training sessions.
If you have your own fitness website, you can integrate multiple tools into the platform to make your business run seamlessly. Content can be optimised for viewing on desktops, tablets, or mobile devices.
Software tools also make it much easier to manage the billing and HR department of your business. Subscription services can be automated, and you can manage your membership profiles and staff through virtual meetings and simplified scheduling and booking systems.
Brick-and-mortar gyms and fitness centres are also adopting hybrid solutions, giving clients the option of training online or in the studio. If clients run late to the studio, they can easily access online close classes or live streams with just a click of a button.
The fitness industry may have suffered a few blows since the COVID-19 pandemic, but the fitness industry will rebound one way or another. You can learn how to start an online fitness business by learning from experts.